Hey guys,
regardless of how much endeavors you put and make an extraordinary item ,on the off chance that you don't advise about your item to individuals and keep it covered up, at that point nor you or others will get advantage of that magnificent item subsequently it is significant for you to educate about your item to other people, or as it were it is significant for you to do advertising for your item.
Promoting is one of the most significant piece of any business, henceforth according to 2016-2017 exploration, Companies on normal contribute 12 percent of their Revenues on Marketing enormous organizations contribute more contrast with little organizations according to 2018 reports, $630 billion will be contributed on showcasing around the world.
Marketing is not
only beneficial for business but for other things as well for example when a
person wasn't getting a job like many at that time what he did he created a
huge bill board having his face on it IN which he Wrote HIRE ME As a result of
which, many big companies offered him job because of his unique marketing , where
normal people weren't getting a single job, he succeeded in getting good job
coz of marketing from so many job offers he chose one best job and started
working there, hence as per me it is very important to understand about marketing
in this competitive world because its a fact that a person who knows the
perfect use of marketing will be successful in life for sure.
you all know the
importance of marketing, but the main question is how marketing should be done hence
today will discuss about it:
no matter how awesome aeroplane I will create by putting lot
of efforts money but while making that plane if I forget about physics law,
then no matter what i do, that plane will not work similarly no matter how much
money you invest. if you don't understand marketing laws, your marketing will
not give you good results.
Author Jack Trout
and Al Ries has Invested 25 years of their lives and came up with 22 marketing
laws which is followed by many companies and which helped them to become a huge
companies in the market and companies who ignored these laws has wasted billion
dollars in marketing and is still wasting without getting desired results ,hence
today i will share 10 laws out of that 22 immutable laws, so that you can do
best marketing and can get best results.
No.1. Law of leader
This law says that instead of competing by becoming better
than others, it is better you should become a market leader
example:
suppose you are going to some village by driving a car ,while
driving you see many cattle on your way, you find them in your way many times, hence
you won't be much interested in looking them but suppose if you see purple
buffalo in your way, then what would be your reaction that buffalo will for
sure grab your attention and you will be very interested in looking that
buffalo and if possible then you will get out of you car to see that buffalo
closely ,similarly if you want to make your business successful then do
something different by creating same product again and again just like others and
doing same marketing like others will not give you same attention or better
attention. you can get good attention and results by doing something different
Novelty attracts attentions, if i ask you who was the first
person to land on Moon then your obvious answer will be Neil armstron and if i
ask who took the second step on moon, then you will say obviously Neil
Armstron(jokingly) well jokes aside, but yes usually second person name doesn't
get as popular as the first person. hence become market leader, prepare something
new, do something different do create new useful products which weren't created
before this will give you advantage and help you to grow in marketing.
example, coca-cola
was the first company who made such different types of cold drinks ,similarly
Apple was the first company to bring new features in ipod, iphone, mac Apple
was the first company to bring new features in the market, which was later
copied by other companies, hence such companies who did something new became
the leader of the market and become very successful.
no.2. Law of Category
You must have no idea about the second person who has landed
on moon but if you are an Indian then it's a high chance of you to know About
Kalpana Chawla. Why? Because she was the first indian Origin women who landed
on space. Here law of category says that yes it is possible that many a times you
don't become a market leader because someone has already grab the position which
you have thought to acquire but still you can become a leader in some other
category just like Kalpana, she was from Indian Origin which was from other
category, hence even she become famous similarly you will see that many big
companies become huge not because they were the leaders but because they become
leader in different category. Such As Nike become popular in shoes category,
Yes IBM was the first company to create computers. Dell became the first
company who used phones to sell computers, hence it become $900 million
company, similarly, you also become leader of any different category ,if you
can't become leader of entire market.
No.3. Law Of Mind
This law says that many a times it is not necessary to be
first in the market however its very important that your name clicks first on
people's mind.
example:
Google wasn't the first search engine, but today google is
so successful because today when people want to search anything on internet the
very first name which clicks on their mind is google. similarly, if any person
is hungry at home and what to eat something quickly, then the first name which
come on their mind is Maggie. Because maggie has done a great marketing by
saying maggie gets cooked in 2 minutes. which can satisfy your hunger that too
by providing amazing taste.
Now many things
can't be true, but just because it clicks first on our minds, hence many people
buy it, hence even you stick your product name on people's mind by doing proper
marketing.
No.4. Law of
perception
This law says that marketing isn't the battle between
product and services, instead it is a battle of creating perception about your
product and services.
Example: Apple
recently is launching many products and services which aren't great is
performance compare to other competitors, but still people buy Apple. why?
Because people have a certain perception related to Apple ,Like Apple is the
highest quality premium product and it is the best, don't take me wrong, it's
not like that Apple doesn't create quality products, in fact apple is one of
the best in creating quality products, but due to Steve jobs and Wozniak
there's still high luxurious perception amongst people related to Apple, that
they don't even think of buying any other brand in front of Apple even if
there's better option available in the market. similarly even you should create
an awesome perception about your product amongst people.
No.5. Law of Focus
If I say “Get in 30 minutes or else free”.
So which company will appear in your mind, DOMINOES Right? because
through marketing they made very clear to us that if we want pizza's quick then
d contact dominoes , similarly many companies focus of specific things. So that
for that one word, line or for that one thing people remember their product. even
you focus on any line, phrase, statement or emotion and stick your brand on
people's mind.
No.6. Law of Exclusivity
This law says that any company should not use same line or
word used by the other company should avoid it.
For example, many other companies used 30 minutes or free
line just after the used of Dominoes ,many tried to copy Dominoes but they
didn't get the success like dominoes. because while using the same like they
were unknowingly doing marketing for Dominoes ,they were making people remember
about dominoes rather than their brand.
No.7. Law of Ladder
Here you must remember in which position you stand in Market
LADDER AND AS PER YOUR Position you must do marketing.
For example: Hert was American Car Rental company which was
in the no. one position and at that same time Avis company was at second spot by
understanding their Second Spot, Avis started marketing campaign by saying, That we are at no.2 spot, hence we put more
efforts, do more hard work and try harder hence choose us ,and with such
marketing They really saw great results their campaign received a huge success
and they earned a lot of money.
NO.8) Law of Dwality
Whichever market you go, whatever product you create, you
can never be the only person in that market. Someone will for sure come to
compete with you, and on the other side, there can be many people already in
the market ladder in which you are going but at the end it would be a race
between two people.
Example: Coca-cola vs Pepsi
Marvel vs DC
Mc Donald Vs Burger king etc..
But the best thing is you can use this competition and can
make people your strong supporters as I already said, people love to take sides
it, hence it would be best to market your believes and features which are
different from the competitor with this people who trust your believes will
become your strong supporter.
No.9. Law of Opposite
Many companies make the mistake by competing with the strong
points of the market leaders ,another example of Dominoes, when Dominoes was
doing 30 minutes or else free marketing, at that time many tried to do the same
marketing. Here author says that it would be better if they would have done the
marketing like we take extra time but provides best quality and taste pizzas, hence
law of opposite says that in wrestling the way opponent uses the force of
opposite person to make him fall inside the ring, similarly you become strong
by making market leader strong point weak, hence become strong by marketing
something opposite of market leader.
No.10) Law of Perspective
When I was kid, at that time i used to think why such huge
companies invest so much money on such ads.
which aren't even useful?
Example, in the middle of the programme if coca-cola ads come,
then person obviously after watching that ad will not switch off the tv and
walk out of home to drink coca-cola. But when I became little mature at that
time I came to know that such ads help them for long runs like whenever person
is out and thirsty and when they go to any shop the very first thing which
click their mind, would be coca-cola and chances of them taking that brand will
become high and with such ads brand value will also increases.
I realised that these ads are good for long
term and same thing is taught by this book, author says that few ads are good
for short term too.
Example, many companies starts sale within a year, they
provide 50 percent discount on their products now with this they earn lot of
money in short term but in long term many customers don't buy products from
them in normal rates they wait for discounts ,now with these examples want to
say that ads effect stays for limited time period, if you do marketing for
quick results then it won't give long term benefits and if you do marketing for
long term then maybe you don't find benefits in short term. but it will help
you in long run by building strong customers. These are 10 laws out of 22 from
the 22 immutable laws of marketing book by Al Ries and JACK TROUT.